About Us
Marketing Initiatives International (MII), committed to helping health industry clients achieve their sales and marketing segmentation, customer profiling and contracting objectives.

IMS’ Bedford business unit, Marketing Initiatives International (MII), has built its reputation for excellence in data collection, maintenance and service for all Healthcare Organization Services (HCOS) databases. To insure that clients receive the maximum value from IMS assets, MII provides a broad array of database and IT services focused on aligning and maintaining client-specific HCOS data to IMS DDD and Xponent transaction databases.

 

MII has a proven track record of partnering with clients as a strategic and tactical solutions provider, offering cost-efficient data integration and maintenance services. This includes the IMS prescriber identifier, which links to Xponent sales data and PlanTrak data, and the DDD outlet number, which links to the DDD sales data. Without this linkage, the professional affiliation and organization data lacks the key elements that provide meaningful market intelligence that clients can use for organization and account-based segmentation, profiling, sales strategy and compensation-system design.

 

The HCOS database is available as a stand-alone offering or as part of IMS’ Healthcare Relational Spheres (HCRS), including the Healthcare Professionals (HCP) database.